The Best Places to Sell Turo Fleet Cars

What should you do with your Turo vehicles when you have to rotate them out of your fleet? Sell them, of course—for as much as you can get out of them.

While managing a collection of rental cars on the Turo car-sharing platform can be a profitable business model, you will need to perform regular maintenance and repairs on your vehicles. You’ll also need to rotate your vehicles in order to comply with Turo car rental requirements.

In order to keep your Turo fleet profitable, you will need to have efficiency in the following areas:

1. Cleaning vehicles in between engagements

2. Managing the storage and delivery of vehicles

3. Performing regular repainr and maintenance on vehicles

4. Managing inventory turnover

Let’s dive deeper into #4, managing your vehicle turnover on the Turo platform.

For a vehicle to be listed on Turo, it must pass these requirements:


As a fleet owner, you’ll need a strategy for getting the most out of your used cars that no longer meet these requirements.

1. When a Turo car’s odometer exceeds 130,000 miles, or

2. When a Turo car ages out (turns 13 years old)

…you’ll need to sell it for as much as possible to help fund new inventory. Another reason you may want to retire a Turo car: wear and tear or rising maintenance costs result in the vehicle being a net liability to your bottom line

If you’re running a large Turo fleet, vehicles are a line item for you. When they’re no longer a fit for Turo, you need to liquidate them as efficiently as possible. Selling your vehicles as soon as you stop renting them ensures that you can invest in new vehicles soon thereafter. You need a platform that allows you to sell your vehicles quickly, securely, and at scale.

Here are your options for selling your retired Turo fleet cars, along with the pros and cons of each.

Dealerships buy low and sell high, which leaves you with less money to reinvest into your operations. Private car sales allow you to cut out the middleman and sell directly to the end buyer.

Online-first dealerships such as Carvana are still dealerships, by the way.

You could list your car on a car classifieds website such as Craigslist or KSL Cars. Or you could opt for an online marketplace like CarGurus or AutoTrader. Let’s look at the pros and cons of marketplaces and classifieds.

Pros: you sell directly to the end buyer and you set your own price.

Cons: the transaction process is inefficient and scams abound. You expose yourself to risk when you exchange contact info and arrange payment transfers. You spend a lot of time going back and forth arranging the test drive meet up and other logistics.

Car auction websites such as Copart, Bring a Trailer, and Cars & Bids have all the inconveniences of classifieds, plus they have less pricing flexibility. People who scour auction websites are typically looking to pay as little as possible for used vehicles.

PrivateAuto makes selling a used car easy, fast, and safe. We streamlined the transaction process. Here are a few reasons PrivateAuto should be your top choice for selling your Turo vehicles:

1. You get to price your car: as a seller, you determine the fair price for your vehicles.

2. You don’t have to share personal information: our app has built in scheduling and messaging features. You can talk to buyers and allow them to schedule test drives without giving them your personal information such as phone number and email.

3. Paperwork is easy: we walk you through the entire transaction process and allow you and the buyer to e-sign the bill of sale. The transaction records are stored in your PrivateAuto account.

4. Security: we do identity verification on all buyers; you can vet buyers by choosing to sell to buyers with verified funds.

5. Immediate, secure, and free payments: when the buyer pays you through our banking integration, PrivateAuto Pay, you will receive the money immediately. PrivateAuto Pay works 24/7/365, so you can hand over the keys to the new owner as soon as they pay you.

Conduct private car transactions easily and safely with PrivateAuto. Our innovative platform connects buyers and sellers and gives them all the tools to complete the deal, from in-app financing to secure messaging to integrated payments. Get started with PrivateAuto today.