PrivateAuto Integrates with Black Book to Elevate Transparency in Private Party Vehicle Transactions

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Lawrenceville, GA (December 14, 2023) - Black Book, a division of Hearst that provides industry-leading used vehicle valuations and residual value forecast solutions, today announced its integration with PrivateAuto, the only platform that enables fast and secure peer-to-peer vehicle transactions and provides an enhanced level of transparency to the private vehicle sale process.

PrivateAuto removes the middleman and uses proprietary banking technology so buyers and sellers can safely close the sale on their own, anytime. PrivateAuto’s platform can be used to transact all titled vehicles for any dollar amount, including used cars, RVs, motorcycles, classic cars, and ATVs.

This integration will provide even more visibility into the values of the vehicles on the platform to ensure sellers get the most for their vehicles and buyers get the transparency they need to understand the value of the vehicle.

“Black Book’s data in PrivateAuto’s tools will allow consumers to maximize their profit and have peace of mind while selling their vehicles,” said Jared Kalfus, President of Black Book.
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“Our technology makes selling a car privately safe, simple, and secure,” said Brad Parker, Co-Founder and CEO of PrivateAuto. “By integrating with Black Book’s data, we can provide our users with a greater level of price transparency, set buyer and seller expectations, and make more deals happen.”

This integration is currently live and can be experienced throughout the process of listing a vehicle, as well as on the Vehicle Detail Pages in the Market Price Report section. Potential buyers can view this report once logged into their account for any vehicle listed on PrivateAuto.

About PrivateAuto

PrivateAuto is the first transactional marketplace that simplifies and secures the private vehicle sale process. Founded in 2020, the company provides a self-service platform that enables a safe, simple, and speedy experience for vehicle buyers and sellers. With identity verification, an e-bill of sale, and instant transfer of funds, PrivateAuto sets the standard for peer-to-peer car sales. For more information, visit or follow @privateauto on Instagram, YouTube, or LinkedIn.

Media Contact
Caleb Whittle
Chief Marketing Officer

About Black Book

Black Book® is a leading provider of automotive vehicle pricing and analytical services that are delivered to industry-qualified users through mobile, online and Data as a Service applications. Since 1955 Black Book has continuously evolved to ensure that it achieves its goal of delivering mission-critical information to its customers, along with the insight necessary to successfully buy, sell, and lend. Black Book data is published daily by National Auto Research, a Hearst company, and maintains offices in Georgia as well as Toronto, where Canadian Black Book is based. For more information, please visit or call 800.554.1026

Media Contact
Kim Breidenbach
Marketing and Communications Director